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Andrew Johnson
Design Director working at the intersection of product, brand and systems design.
Based in the Bay Area.
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My areas of expertise span product, brand and design leadership.
I know how to translate business objectives into clear and actionable brand and product positioning that resonates with customers. I can align senior stakeholders around a vision — and drive its execution.
I've led visual identity work for Facebook, Thumbtack, Good Eggs, Dropbox, and others. Designing and defining logos, color palettes, type systems, art direction and content strategy, guidelines and more.
I know how to lead multidisciplinary teams with clear and actionable direction to ensure a unified experience at scale, across channels and platforms — while maintaining a high bar of craft and cohesion.
At Facebook and Coinbase, I led visual design for our next-generation global design system — from concept to user validation to documentation and implementation. Prior experience includes Thumbtack and Good Eggs.
Whether its ethnographic research at IDEO, brand research at Thumbtack or usability testing at Facebook, I have expertise in design research methodologies and how to leverage them throughout the process.
Whether its product features at Facebook or Good Eggs first iOS App, I have experience designing world-class user experiences, vetting them through research, and partnering with the product group to build them.
I have 10+ years experience leading multidisciplinary teams of designers, researchers, writers and producers. I've supported teams in both large and small organizations, and at various stages of organizational maturity.
I have experience building and scaling teams at Facebook, Thumbtack and Good Eggs, leading hiring, driving organizational decisions, and standing up working processes to drive execution, productivity and accountability.
My experience lies not just in designing, but executing the vision. I've led internal teams and external agencies in illustration, photography, animation, production design and product design.