Facebook Rebrand

Redefining Facebook’s brand identity, and unifying product and marketing.

With 2 billion daily active users, Facebook is where people explore, connect, and share interests. We're continually evolving to make it easier for users to discover more about the world and connect with those who matter most. As part of this evolution, we’re introducing a refreshed brand identity that encourages effortless exploration and deeper connections. I led the strategy, cross-functional alignment, and final design of the new color system, art direction, and functional and expressive iconography, including the iconic Facebook reactions. Additionally, I spearheaded the visual design for the Facebook design system, a related but separate effort. This refreshed identity elevates Facebook’s most iconic elements, giving the brand a distinctive, modern presence. It unifies the brand across products and marketing touchpoints while expanding the color palette, which remains rooted in our core blue. The palette is designed to be both vibrant and more accessible. The updated Facebook logo is bolder and more dynamic, with a refined core blue that enhances contrast and improves visual accessibility, allowing the "f" to stand out more effectively.