About

About me

Father of 3.
East Bay denizen.
Midwest origins.
Art Center alumnus.
Avid hiker and cyclist.
Aspiring painter.

15 years building iconic products and brands. ‍‍

Previously leading and designing at Facebook, Thumbtack, IDEO and Good Eggs. I've been managing multidisciplinary teams for the past 10 years, building products with conviction and supporting my teams with empathy and vision.

Graduate of Art Center College of Design in Pasadena, California, and raised in the suburbs of Kansas City.

Living in the East Bay — father to three boys, an avid cyclist and hiker, and aspiring fine art painter.

Approach

How I approach my work, and the teams I support.

A few principles
I tend to work by.

Be the user advocate.

Whether you're building a 0-1 brand, or finding market fit as a fledgling product, a deep understanding of the humans you're serving will always make clear what matters, what doesn't, what's missing, and introduces an objectivity required to evaluate design. As a designer, I believe we are their advocate.

Be vigilant and proactive.

A unified, consistent and clear experience is more than the sum of its parts. I generally frame a teams work from a user-centric POV, empowering all of us to be vigilant and proactive in co-developing and maintaining a unified user experience across teams.

Be proud of what you make.

Whether you're building a brand or a product, trust is earned little by little, with the craft and quality of what they experience. I believe that details matter, craft is queen, and quality is worth striving for.

Be clear on goals and flexible on tactics.

As a manager, I've found the most successful outcomes emerge from empowering my team rather than micromanaging. I like to build teams of talented people, and I trust them to know how to execute. I set clear goals, inspire action, and then support, unblock and coach.

Be transparent and candid.

Transparent and candid communication can streamline collaboration and inspire a sense of psychological safety. As a leader, I invite it by modeling it directly, or developing team norms that invite collaborative sharing, like critiques, 1:1s or retrospectives.

Be kind and have fun.

In my experience, healthy collaboration is fed by kindness and reciprocity and creating an environment that is welcoming to all. I also believe that creativity flourishes in environments that are fun, vibrant, supportive and enriching.

Experience

2011-2023

Download Resume / CV

Facebook
Creative Director

2019 — 2023
Led the Visual Systems Platform team, which defines the look and feel of Facebook. From foundational design system elements like grid, iconography and typography to expressive aspects of the system — illustration, photography, mixed media and animation. My organization partnered with product teams across Facebook to drive engagement, sentiment, and priority goals for a product used by 3 Billion humans across the globe.

Thumbtack
Design Director

2017 — 2019
As a Design Director at Thumbtack, I led a crossfunctional team of designers, writers and photo/video creatives. We owned the Thumbtack brand expression across product and marketing, executed a comprehensive rebrand launched in 2018. In partnership with our Marketing and Product teams, we explored new ways to unlock growth performance while developing best-in-class creative that levels-up brand awareness, sentiment and engagement.

Good Eggs
Creative Director

2014 — 2017
As Creative Director at Good Eggs, I led a team of designers, photographers and videographers in reimagining the Good Eggs brand story and expression to keep pace with a wildly changing competitive landscape. We developed a new strategy, refreshed our story, built our first iOS App and developed a range of marketing and product strategies to unlock a new phase of growth at Good Eggs.

IDEO
Senior Communication Designer

2011 — 2014
As a Senior Communication Designer, I had the opportunity to work at the intersection of brand strategy, human-centered research and user experience design. In collaboration with a diverse range of clients like Dropbox, eBay, Microsoft, Exos, Four Seasons and more — I brought innovative visions to life with a singularly eclectic group of multidisciplinary colleagues.

Where I've been and what I've done.

Colleagues say

Hear from the ones that know me best.

During the past two years, I've witnessed firsthand his unwavering commitment to excellence, his passion for innovation, and his dedication to the success of his team. Andrew is, hands down, one of the best people I have ever worked with, and I wholeheartedly recommend him to anyone looking for a leader who can drive impactful results and inspire those around him.

Si Parmeggianni

Creative Director at Meta

Andrew creates a nurturing and safe environment for designers and creatives to perform their best work. He has an impressive ability to express and frame concepts, making them easy for everyone in the room to understand and get behind. Andrew provides thoughtful input and directional guidance in branding, UX, UI, marketing, and all creative fields. I consistently sought out Andrew's feedback and direction, even when we weren't working directly together.

Johan Sjostrand

Senior Staff Product Designer, Instacart

Andrew is a creative force to be reckoned with who has the unusual blend of design detailed excellence filled with vision and that magical blend of team building and nurturing that comes with successful design driven companies. He’s the true coach craftsperson as a leader. He leads by example yet has the specialty of mentoring and building others’ greatness too. I not only vouch for his excellence and value but envy anyone who gets to work with him.

Sina Mossayeb

Chief Design & Product Officer

Andrew is an outstanding design leader and mentor. Throughout our time working together, I was consistently impressed by his design vision and ability to communicate that vision to achieve results. Andrew truly has a superpower in understanding complex design problems, translating them into action, and communicating that vision to a wide range of XFN for buy-in and execution — especially valuable in unpredictable and shifting business environments.

Jon Berkas

Product Designer, Meta